Get Your Sexy Back T-shirt (Drink Drank Drunk)

This concept plays on the word, “drink”. In its basic root form, “drink”, it can mean an alcoholic beverage or it can act as a verb (for example, ‘He likes to drink’).

The wordplay continues on the verb. The present tense is “drink”, the past tense is “drank” and the past participle is “drunk”. The sequence of “drink, drank, drunk” becomes very important.

It reveals the stages a drinker goes through: from sober to completely drunk. The first few drinks are always innocent. It gets more and more potent until it results in a state of drunkardness. The typefaces are selected to represents this transition.